The 'Most Valuable Brand 2020' and 'Most Valuable Telecommunications Brand' accolades recognise Dialog's passion to deliver 'Service from the Heart' and its commitment to create 'The Future. Today'.
This is a testament to the company's salient and meaningful efforts to differentiate and drive the nation's digital transformation through a range of products and services underpinned by inclusivity, affordability and accessibility to technology for all Sri Lankans, whilst creating unparalleled experiences. The strength of the Dialog brand has been attributed to its commitment to empower and enrich lives in a connected world, whilst positioning itself as a trusted digital companion in the hearts of over 15 million customers.
Dialog's strategic focus on organisation and digital transformation, culture and customer experience has paved the way to create value and ensure it continues to lead in the respective business verticals with unique experiences, resulting in enhancing its brand equity.Commenting on the awards,
The awards are a representation of the world-class services and solutions that have enriched lives of over 15 million Sri Lankans' and their continued trust and confidence placed in us to always deliver the Future.Today.
This recognition also embodies the Dialog team's ongoing commitment to placing the company at the forefront of innovation while delivering Service from the Heart." Brand Finance
This, together with the single brand approach, which straddles many digital interphases, enables them to drive a compelling brand proposition across many customer touchpoints."Brand Finance is the world's leading independent brand valuation consultancy, with offices in over 20 countries including
Brand Finance bridges the gap between marketing and finance by quantifying the financial value of brands.
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