In a press release today, Thursday, the German group announced the acquisition of the American premium hair care brand Olaplex. Henkel has entered into a definitive agreement to acquire 100% of the company's share capital at a price of $2.06 per share, valuing the transaction at approximately $1.4bn.

The transaction has been unanimously approved by Olaplex's Board of Directors. The move also has the backing of its majority shareholder, Advent, which has provided a written commitment to vote in favor of the deal. Closing remains subject to customary conditions, including regulatory approvals.

High value-added assets

Built on a science-led approach, Olaplex has established itself as a benchmark in professional hair care through its high-quality products and strong ties with stylists and influencers. The brand benefits from a diversified distribution network spanning professional salons, specialty retail, and e-commerce. It also enjoys a balanced geographical footprint, with a robust presence in North America alongside international expansion. In 2025, Olaplex generated sales of approximately €370m, while maintaining high profitability.

New innovation potential

Through this acquisition, Henkel is executing its targeted growth strategy. The group is consolidating hair care, a pillar of its Consumer Brands division, to increase its presence in the more dynamic and profitable premium segment. The integration of Olaplex is expected to broaden the group's offering, accelerate innovation through advanced technologies, and support the development of new high-value-added products.

Henkel CEO Carsten Knobel emphasized that this transaction aligns with the group's commitment to strengthening its portfolio through value-accretive acquisitions. Meanwhile, Wolfgang König highlighted the strong complementarity between the companies in terms of both science and commercial reach. Henkel thus confirms its ambition to become a leading player in the premium hair care market.

However, Henkel shares showed little reaction to the announcement in Frankfurt. Conversely, Olaplex is expected to open sharply higher in New York, as the American company's stock is currently trading at $1.33, well below Henkel's offer price of $2.06.