pay the 'true cost' of certain groceries
to raise awareness about the
environmental price of producing food
This cheese normally costs 2.49 euros
But this week it costs 4.84 euros
It's part of a campaign from discount grocer Penny
The marked-up prices include
climate, health, soil and water costs
German agriculture was responsible for
61.2M metric tons of greenhouse emissions in 2022
The company said it would donate any
extra revenue to farming sustainability efforts
