Acast announced the launch of host-read sponsorships on its self-serve podcast advertising platform. Now, advertisers can book sponsorship campaigns read by podcast hosts themselves across the entire Acast Marketplace using the self-serve platform. Previously the platform only allowed media buyers to book pre-recorded podcast ad campaigns.

The news marks Acast as the podcast network to offer an option for self-service browsing of podcast sponsorships. Additionally, it enables advertisers to use the self-serve platform to buy sponsorships from the biggest titles in podcasting including WTF with Marc Maron, Shagged and more.