Acast has developed a new self-serve advertising platform to enable brands of any size and budget to reach the highly engaged audiences across the more than 88,000 podcasts within the Acast Marketplace. The new platform allows brands to press play on their podcast advertising strategy and creates further opportunities for Acast to monetize on its ad tech platform. Acast's self-serve platform is available to advertisers globally just in time for the holiday shopping
season. In addition to SMBs, Acast's self-serve platform is a smart route for podcasters to also become advertisers and promote their own shows and products to their relevant audiences within the podcast environment.