ACAST AB AI-driven Predictive Demographics feature empowers advertisers with enhanced podcast audience targeting based on episode language.
“Bringing together Podchaser's refined data sets and AI-powered tools with
Marketers rely on important demographics data, like age and gender, to reach the right audiences for their brand message. In recent years, many marketers have begun using first-party data to collect these insights. However, according to Nielsen’s Annual Marketing Report, more than half (56%) of brands said they are “below average,” “average,” or “average at best” when it comes to actually using first-party data. There are a variety of reasons why marketers are challenged to appropriately use first-party data, including siloed data collections across organizations and complex regulations across different states and countries they may operate and have consumer bases in.
Predictive Demographics solve these challenges by supplying advertisers with demographic data for more than five million podcasts around the world. Now, instead of marketers struggling to apply their own data collections, Podchaser’s AI-driven predictive language modeling accurately predicts the podcasts with the right audiences for their campaign goals.
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