Accor : 2021 Integrated report

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Nº dossier : 18J3476 Date : 4/07/18 Validation DA/DC : Validation Client :

Contents

• 1 Message for the Chairman

• 2 Corporate Profile

• 3 Trends and challenges

• 3.1 Sector focus

• 3.2 Global environmental and societal challenges identified and addressed by Accor

5 6 14

4 Strengths and strategy 28

4.1 Our Strengths 30

4.2 Innovation 42

4.3 Our Strategy 44

4.4 Business model 61

21 26

5 Governance and risk management 72

Sébastien Bazin

CHAIRMAN AND CHIEF EXECUTIVE OFFICER

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ACCOR - 2021 Integrated Report

MESSAGE FROM THE CHAIRMAN

By staying focused on our vision for a reinvented hospitality, we will continue to be a leader

Throughout 2021, Accor demonstrated strength and agility. We turned recovery into opportunity and delivered a performance of which I am proud, while staying true to the values that have defined us for over half a century. I would like to thank our teams, owners and partners for their determination, engagement and kindness. Building on our collective efforts and daring spirit, we are emerging from the pandemic poised to continue capturing the rebound.

The desire to travel has never been stronger. We have been welcoming increasing numbers of guests to our hotels as we reimagined our offering and innovated to meet evolving needs and expectations in ways of traveling, working and socializing.

Accelerating our growth in Lifestyle continued to be key to our strategy. We created with Ennismore the global lifestyle leader, allowing us to deliver enhanced experiences for travelers while creating destination hubs for local communities.

Our strong brand dynamic and network expansion also continued to underpin our growth. We opened close to 300 hotels and enriched our luxury portfolio, announcing the launch of Emblems collection and re-launch of Orient Express. We executed these ambitious new projects while always ensuring our core brands across all segments remained vibrant.

We also focused on developing our powerful hospitality ecosystem, with high value services and experiences.

In 2021, Accor created the Digital Factory and Accor Tech, two new divisions dedicated to enhancing digital services, and also rolled out innovative digital solutions such as our hybrid meeting concept, ALL Connect. Alongside this, we built partnerships to strengthen our future, establishing ourselves as preferred partners for returning large-scale events, and through our loyalty program ALL - Accor Live Limitless.

Accor achieved all of this while ensuring that tomorrow's hospitality is built on sustainable foundations, and we strive to make a positive impact on people and planet, giving back more than we take. Accor has set some of the most ambitious sustainability targets in the industry, and in 2021, we committed to achieving net-zero carbon emissions by 2050.

Our industry will continue to be blessed because of the incredible dedication of our teams, our most valuable resource. It is vital to me that, across our network, Accor is inclusive, supportive, and full of opportunity for our people. During the year, we continued to invest in Talent, empowering teams, and promoting diversity and inclusion. And at the time

• of writing, with the tragic escalation

• of events in Ukraine, the dedication

• of our teams continues to be of the utmost importance, with the Group concentrating efforts on supporting those severely affected by the war and making sure all our teams, guests and local partners stay safe.

Looking ahead and despite current events, I am deeply encouraged by the industry and the Group's recovery momentum. As we emerge from the pandemic, I see a stronger, more agile Accor, but which remains true to its pioneering spirit, well positioned to capture new opportunities in areas such as demand for experiences and natural destinations. By staying focused on the future and on our vision of a reinvented hospitality, we will continue to be a leader, and

I am confident about the road ahead.

ACCOR - 2021 Integrated Report

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