Accor : continues to build brand momentum with creative campaigns and experiential activations
November 25, 2021 at 05:30 am EST
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As a tribute to Raffles, a legendary brand that began 130 years ago in Singapore, the new campaign headlined by celebrated director and artist Peter Greenaway, calls on a cast of modern-day royals (HIRH Catharina von Habsburg, Archduchess of Austria, Princess of Hungary and Bohemia with her mother HIRH Archduchess Anna Gabriele von Habsburg, born von Wrede; HRH Maharaja Sawai Padmanabh Singh, King of Jaipur; George Spencer-Churchill, Marquess of Blandford; HRH Princess Maria-Olympia of Greece and Denmark; and HH Prince Nikolai of Denmark). A multi-generational, royal cast comes together in an evocative film and through striking imagery to pay tribute to the golden age of travel and reinforce the brand's timeless influence.
The campaign comes to market as the Raffles brand advance a robust expansion plan to double the number of hotels in its global portfolio by 2024. After the recent opening of a second hotel in Dubai and the much anticipated opening of the Raffles London at The OWO on the horizon, the brand is also gearing up for future openings in locations including Boston, Doha, Macau, Bahrain and Moscow, among others.
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Accor SA published this content on 25 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 November 2021 10:29:02 UTC.
Accor is the No. 1 European hotel group. Net sales break down by activity as follows:
- operating hotels under management contract (74.7%; HotelServices);
- owned and leased hotel management (25.3%). In addition, the group offers a business of renting luxury private residences, as well as providing digital services to independent hoteliers, concierge services, etc.
At the end of 2023, the group operates a network of 5,584 hotels (821,518 rooms) distributed primerly between luxury and top-range hotels (978 hotels; Raffles, Fairmont, Sofitel, Pullman, MGallery, Swissotel, Grand Mercure, Mövenpick, The Sebel and Rixos names), mid-range hotels (1,732; Novotel, Novotel Suites, Mercure, adagio, Mama Shlter and Tribe), and economy hotels (2,826; ibis, ibis Styles, ibis budget, adagio access, hotelF1, Formule 1, Jo&Joe, Breakfree and Greet).
ACCOR 
