Adverty AB (publ) has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its revolutionary display advertising technology built for gaming. Its most recent hires include Tobias Knutsson who joins as CCO, Christian Atack joins the team as Senior Director of Business Development and Nicola Halpin, who joins as Senior Director of Sales. Based in Adverty's headquarter in Stockholm, Sweden, Tobias Knutsson takes on the role of Chief Commercial Officer for Adverty and will be responsible for driving revenue and overseeing sales in US, EMEA and APAC. With extensive experience in the digital media sector, Knutsson has held senior commercial roles within the Schibsted Group and most recently, as Swedish CEO at Strossle - a company specialised in native advertising which in 2018 was ranked by Deloitte as the second fastest growing tech company in Sweden. Meanwhile, Nicola Halpin has been engaged by Adverty as Senior Director of Sales, and will be focused on agency and brand sales for the EMEA market, reporting to Tobias Knutsson. Formerly head of agency sales at mobile advertising tech company, Taptica - which she successfully launched to the UK market in 2017 - Nicola has held a variety of senior roles at companies such as CBS Interactive, Carat, The Weather Channel and IDG Communications. Nicola will drive adoption of Adverty's digital advertising solutions through building strategic partnerships with global agencies in EMEA. Her 20 years of experience in advertising across a variety of platforms makes her an experienced networker and leader. Previously Head of Publisher Business Development EMEA at global mobile advertising platform, Mintegral, Christian has held senior business development roles at a number of other adtech companies including Taptica, Unity Technologies (Unity Ads) and Digital Turbine. He will be responsible for the continued global growth of publishers using Adverty's in-game ad platform for monetisation. Christian joins Adverty on September 1, 2020.