Adverty announced Ex-Bidstack Senior Commercial Development Manager Alex Ginn is joining the team as Head of Sales UK, and Julia Smith joins as PR Director, EMEA. Alex Ginn has 10+ years of working experience in senior sales roles within companies such as Metro/Evening Standard, Immediate Media and Sublime Skinz, and, most recently, as Senior Commercial Development Manager for Bidstack. Ginn will be responsible for building up an extensive sales and ad operations team in the UK for Adverty whilst working with agencies and brands to enable them to advertise in-game at scale. With 25 years' experience, Julia Smith has been engaged by Adverty as PR Director. Working with the Adverty team, Smith will implement a high visibility Communications strategy to increase the brand awareness of the business. Smith has held major commercial roles including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing and IAB. She currently also provides PR consulting services for Impact, Cavai, Channel Factory, White Bullet, Tradehouse Media, Appetite Creative and The 614 Group.