Mobile gaming engages one in three smartphone users worldwide, totaling nearly 2 billion people[1], a staggering number. However, brands have struggled to fully capitalize on game advertising despite the fact that it is a top spending area for performance advertisers. This challenge stems from the limited player data from most game publishers, leaving brands unaware of their target audience. To revolutionize the mobile gaming ad industry, NumberEight and
NumberEight, a leading behavioral intelligence company, has reimagined user identity management through AI technology and untapped mobile data, enabling accurate prediction of users' behavioral data. Recently, NumberEight expanded its data offering to include a new demographic feature, allowing advertisers to precisely target users' age and gender without relying on personal identifiers or personally identifiable information (PII).
"We are extremely excited about this partnership, which revolutionizes In-Play advertising with privacy-first addressability and precise demographic targeting, something we have been looking to solve for years. This collaboration will reshape personalized advertising while respecting user privacy and that is a big thing for this industry. Again, we are leading the innovation for In-Play advertising", says
As both companies continue to innovate and drive advancements in the field of in-game advertising, advertisers and brands can expect a more targeted and engaging advertising experience.
About NumberEight
NumberEight’s behavioral intelligence reimagines identity by establishing behavior-based cohorts and in-moment user activity. By enriching their inventory with this intelligence, publishers allow advertisers to grab their audiences’ attention to increase the value of their impressions. Since the privacy-by-design solution leverages edge AI technology, it simultaneously increases publishes’ regulatory immunity. https://numbereight.ai/
[1] https://www.statista.com/statistics/667694/number-mobile-gamers-worldwide/#:~:text=The%20global%20number%20of%20users,2.3%20billion%20individuals%20in%202027; https://buildfire.com/app-statistics/#:~:text=With%20over%206.3%20billion%20smartphone,down%20in%20the%20foreseeable%20future
© Modular Finance, source