Alaska Air Group has still an uptrend and is going toward its highest level.

The company’s fundamentals are still strong. Its valuation is very attractive with a P/E ratio of 10.5x for 2015. Moreover, analysts from Thomson Reuters consensus have revised largely upward their EPS estimates.

Technical patterns are in the green: prices are up for several months. Prices started a slight correction upon contact with the upward trendline, and is back now on the USD 64.7 support. A technical rebound is likely to happen.

For reasons above exposed, investors could benefit from the upward trend on Alaska Air Group. A first target could be set at the USD 71 and new bullish aim could be further reached. The return under USD 64.63 would invalidate the recovery scenario and trigger the stop-loss order.