Alma Media Oyj : Journalist Susanne Päivärinta joins Iltalehti

Journalist Susanne Päivärinta will join Iltalehti, published by Alma Media, as an IL-TV Special Reporter. Päivärinta will have her own weekly live talk show that can only be watched online. IL-TV has approximately 6-7 million weekly video starts and more than two million Finns visit the Iltalehti website every week.

Most recently, Päivärinta worked at the Finnish Broadcasting Company Yleisradio as a journalist and host of A-studio. She starts at Iltalehti in mid-March.

'It's great to be part of expanding Iltalehti towards moving image. Even though many people are familiar with my journalism beforehand, in IL-TV I have the chance to spice my uncompromising and direct style with a pinch of humour. The name of the show is Sensuroimaton Päivärinta ('Päivärinta Uncensored'). I will dissect economy, politics, entertainment and sports even more directly and bravely than before', says Päivärinta.

She continues:

'And what's best: at IL-TV, we're not restricted by the rigid programme charts of traditional television. Now, the channel is open all the time. People love a 'talking head', but the ways of watching are changing at a breathtaking rate, and the growth comes from mobile use. I go where my viewers go.'

'IL-TV has grown rapidly, providing a functional and diverse media environment to advertisers. Distribution is in a state of flux, and the traditional television has many new contenders. More and more viewers are switching to mobile devices. We want to be a trendsetter in this, and I am very pleased to have a top journalist and visionary like Susanne join our ranks of experts', says Publisher and Senior Editor-in-Chief Kari Kivelä.

For more information, please contact:
Senior Vice President, Publisher, Alma News & Life, Kari Kivelä, tel. [phone]
Editor-in-Chief, Iltalehti, Petri Hakala, tel. [phone]

Alma Media in brief
Alma Media is a media company focusing on the service business and journalistic content. The company's best-known brands are Kauppalehti, Talouselämä, Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster. Alma Media builds sustainable growth for its customers by utilising the opportunities of digitality, including information services, system and expert services and advertising solutions. Alma Media's operations have expanded from Finland to the Nordic countries, the Baltics and Central Europe. Alma Media employs approximately 2,300 professionals (excluding delivery personnel), of whom approximately 30% work outside Finland. Alma Media's revenue in 2016 was EUR 353.2 million. Alma Media's share is listed on Nasdaq Helsinki. Read more at www.almamedia.com.