Alma Media has agreed with Hilla Villas on a strategic cooperation based on the service's strong media visibility in Alma Media's service network. Hilla Villas is a new service that focuses on renting villas of premium quality in Lapland, offering high-quality accommodation and diverse experience services from all the main attractions in the area. The service aims to respond to identified challenges, such as high commissions, fragmented offering and separately purchased additional adventure services.

The establishment of the service is driven by the increased tourism and holiday rentals in Lapland, improved flight connections and expectations for continued international growth. Currently, in Lapland's main destinations, there are no other services in the market focused on the higher quality destinations combined with providing experiences. Cooperation with Alma Media covers a wide range of media coverage in Alma Media's various channels.

Hilla Villas cooperation fits strategy as a comprehensive provider of holiday housing services in a digital operating environment. The service also includes high-quality leisure and adventure services at each destination. With a combination of accommodation and activities, aim to make the planning of one's holiday easy and guarantee unforgettable experiences for both domestic and foreign tourists.

Alma Media is committed to providing diverse housing services and collaborates with operators in the industry on a long-term basis, utilising the possibilities of digitalisation, data and technology to ensure the best user experience. Alma's housing services include, for example, Etuovi.com, the largest housing search service in Finland, Urakkamaailma.fi, the competitive tendering service for renovations, and Nettimokki, Finland's leading property rental service. Alma Media, such as Kauppalehti and Iltalehti, follow home and housing-related topics and developments in the housing market.

The Hilla Villas rental service currently offers villas from Ruka, Levi, Yllas and Saariselka, for example. The founders of the service include equity strategist Jukka Oksaharju, actor Jussi Vatanen and real estate agent Bo LKV.