Arabian Contracting Services Co. was signed of an advertising concession agreement with Umm Al Qura Development and Construction Company for installation and operation of the billboards within Masar masterplan in Makkah Al-Mukarramah for a period of 15 years starting from the date of signing this agreement. Masar Makkah is one of the major development projects in Makkah Al-Mukarramah, spanning a total area of over 1.2 million square meters.

Also, It represents an urban destination with an integrated investment system in the heart of the Holy Capital and the vision of Masar Makkah revolves around serving the population of Makkah Al-Mukarramah and its visitors, as it aims to create destinations with a civilized and exemplary design, with considering the culture and authenticity of the Holy City of Makkah to become a main gateway route leading to the Holy Mosque in Makkah. Additionally, Masar Makkah seeks to contribute to building a new and diversified investment base with high-quality standards, which will enrich the local product, supporting the economy of the Makkah Al-Mukarramah region and promoting the achievement of Kingdoms Vision 2030 goals. The number of billboards is 315 fully digital of various types and sizes and distributed across different areas, including 34 billboards on bridges and tunnels and 80 billboards on internal elevators.

It is worth mentioning that the number of billboards can be increased after obtaining the necessary approvals from the parties.