Specialty materials at the heart of our new brand territory

This major transformation from a key chemical player to a champion of Specialty Materials naturally results in a change of identity and a new communication territory.

The new logo, with its modernized, curved letters, expresses a dual transition. The color gradient, from blue to green, and the evolution of the "K" to the "MA" of "materials" highlight the Group's new core business of innovative, high-performance materials for a sustainable world.

To support the new logo, a new visual territory was developed, featuring "the actual materials" and displaying positive real-life applications of these specialty materials - in industry, in competitive sports, and in the daily lives of people everywhere.