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MarketScreener Homepage  >  Equities  >  London Stock Exchange  >  ASOS Plc    ASC   GB0030927254

ASOS PLC

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The fall of the king: Philip Green's Arcadia adventure ends in ignominy

11/30/2020 | 04:40pm EST
FILE PHOTO: Kourtney and Kim Kardashian pose during a media event before the launch of their clothing line Kardashian Kollection in London

LONDON (Reuters) - The "king of the high street" has lost his realm. The collapse of British businessman Philip Green's Arcadia fashion empire into administration on Monday looks set to bring an inglorious end to a remarkable, and controversial, career.

With about 13,000 jobs under threat, and an estimated 350-million-pound ($467 million) hole in the company's pension fund, the tycoon may ultimately be stuck with another, less-regal moniker: "The unacceptable face of capitalism."

For two decades, the 68-year-old dominated the British retail scene and could seemingly do no wrong, building a multi-billion-pound fortune through a series of acquisitions.

He was knighted by the Queen, feted by Prime Ministers Tony Blair and David Cameron, and rubbed shoulders with A-listers like supermodel Kate Moss and actor Sylvester Stallone.

Based in Monaco, home of the super-rich, he was oft snapped by paparazzi on his 100-million-pound superyacht, Lionheart, and even hired Beyonce to perform at his son's bar mitzvah bash.

Green was riding high.

He had bought department store chain BHS for 200 million pounds in 2000, then Arcadia for 850 million pounds two years later and twice tried, and failed, to buy Marks & Spencer.

His flagship brand, Topshop, was the go-to destination for teenagers and affordable fashion lovers. In 2009, he took the brand to the United States, opening a big New York store.

When he sold a 25% stake in Topshop to U.S. private equity firm Leonard Green & Partners in 2012, that brand alone was valued at 2 billion pounds, cementing his oft-cited nickname of "king of the high street".

EMPEROR'S CLOTHES UNRAVEL

What followed was a series of business missteps that saw his empire unravel, and also trashed the personal reputation of a businessman whose street-smart public image belied a more genteel start in life.

Green went to the exclusive boarding school Carmel College in southern England, but he left at 16 with no formal qualifications and, backed by a loan from his family, threw himself into the rough and tumble of the London rag trade.

A bricks-and-mortar retailer, he failed to adapt his fast-fashion brands when competitors emerged.

They were undercut by new players like Inditex's Zara, H&M and Primark, while their failure to successfully develop online businesses saw them outflanked by e-commerce specialists such as ASOS and Boohoo.

Midas had lost his touch. Topshop was no longer cool.

The hammer blow for Green's reputation came in 2015 when he sold BHS to a collection of little-known investors, including former bankrupt Dominic Chappell, for a nominal sum of one pound.

A year later BHS went out of business, with 11,000 jobs lost and a 571-million-pound hole in its pension fund.

Up until then, politicians, the public and press had often admired Green, even with his extravagant lifestyle.

In 2005 when Arcadia paid Green's wife Tina, the group's ultimate owner, a 1.2 billion pound dividend - one of the biggest in British corporate history - some people had decried the payout while others saw it as the fruits of his success.

BRITAIN TURNS ON ITS TYCOON

After BHS's collapse, however, all bets were off.

Lawmakers branded him the "unacceptable face of capitalism", saying his greed and disregard for corporate governance led to the company's demise.

They called for him to be stripped of his knighthood, while newspapers vilified and lampooned him as a fat-cat tycoon.

After the pensions regulator pursued him, Green wrote a cheque for 363 million pounds in 2017 to help plug the BHS pensions fund hole.

But his reputation was irreparably damaged, and further tarnished when he was named in Britain's parliament as having taken legal action to try to prevent publication of allegations of sexual harassment by him against Arcadia staff. He denies the allegations.

All the while, trading continued to deteriorate at Arcadia, which owns the Topshop, Topman, Dorothy Perkins, Wallis, Miss Selfridge, Evans, Burton and Outfit brands, and has more than 500 stores.

A restructuring last year provided only temporary respite. COVID-19 lockdowns proved the final straw.

The collapse of the group is a bitter blow to Green, who has long prided himself on his financial acumen.

During an interview with Reuters in 2012 he pulled out a wad of fifty-pound notes from his trouser pocket.

"I'd rather talk about things I understand," he said. "This is money."

($1 = 0.7501 pounds)

(Reporting by James Davey; Editing by Pravin Char)

By James Davey


© Reuters 2020
Stocks mentioned in the article
ChangeLast1st jan.
ASOS PLC -1.07% 4788 Delayed Quote.0.10%
BOOHOO GROUP PLC -1.39% 332.9 Delayed Quote.-2.94%
HENNES & MAURITZ AB -0.95% 182.65 Delayed Quote.6.19%
INDUSTRIA DE DISEÑO TEXTIL, S.A. -1.50% 25.59 Delayed Quote.-1.73%
MARKS & SPENCER GROUP PLC 0.18% 143.05 Delayed Quote.4.95%
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Financials
Sales 2021 3 877 M 5 304 M 5 304 M
Net income 2021 132 M 181 M 181 M
Net cash 2021 410 M 560 M 560 M
P/E ratio 2021 35,3x
Yield 2021 -
Capitalization 4 768 M 6 515 M 6 524 M
EV / Sales 2021 1,12x
EV / Sales 2022 0,98x
Nbr of Employees 3 824
Free-Float 69,5%
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Mean consensus OUTPERFORM
Number of Analysts 27
Average target price 5 480,28 GBX
Last Close Price 4 788,00 GBX
Spread / Highest target 57,1%
Spread / Average Target 14,5%
Spread / Lowest Target -37,3%
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Managers and Directors
NameTitle
Nicholas Timothy Beighton Chief Executive Officer & Executive Director
Adam Alexander Crozier Chairman
Mark Holland Chief Operating Officer
Mathew James Dunn Chief Financial Officer & Director
Clifford Cohen Chief Information Officer
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