Games from Aspire Global's Pariplay have gone live in Colombia with Codere. Aspire Global has recently significantly strengthened its presence in Colombia through sportsbooks deals with Betfair and William Hill. Pariplay has made its debut on the Codere games tab as part of a deal which will help it cement its position in the growing Spanish-speaking market. Codere Colombia will now benefit from Pariplay's extensive proprietary portfolio of over 120 innovative, entertaining slots. The deal also ties in with Aspire Global's overall expansion strategy across Latin America. Aspire Global's BtoBet, a leading sportsbook provider, has established a strong position in the sports vertical in Colombia, having recently signed high-profile deals to supply its sports platform to Betfair and William Hill in the country. Madrid-listed Codere operates casino games and sports betting both online and landbased in Spain and Latin America. In Colombia Codere operates online under its Codere Apuestas brand, under licence from national regulator Coljuegos. As well as its own games, Pariplay aggregates thousands of others from some of the industry's best-known studios on its FusionTM platform, which is also equipped with a range of conversion, retention and tool mechanics. The platform is now licensed in 16 regulated markets.