Bambuser AB (publ) announced that Amway has signed a 12-months master subscription agreement for One-to-Many and One-to-One Live Video Shopping. The One-to-Many and One-to-One services allow a host to connect with just one or many viewers at a given time. The agreement gives Amway the rights to use Live Video Shopping One-to-Many and One-to-One in all of Amway's markets and with Amway Business Owners (ABOs).

The service will go live with 16 of Amway's markets in Europe starting in November 2022.