Printemps and long- term SaaS customer of Bambuser, is launching "Le Studio" - a brand-new space dedicated to content creation and Live Shopping in the heart of its Boulevard Haussmann flagship store in Paris. Printemps ­ who was one of the first department stores in Europe to experiment with Live Shopping ­ became a Bambuser customer in the summer of 2021. Its bi-weekly Live Shopping event: "En Mode Printemps", hosted by in-store personal shoppers, quickly became a success.

As an early adopter of Live Shopping with Bambuser, Printemps has perfected its show format through the use of in-house filming capabilities via RTMP, and by taking an omniplatform approach to Live Shopping. With "Le Studio", the luxury retailer will take its phygital strategy to the next level, by inviting both digital and physical customers to take part in their live shows.