Bango : Introduction to Bango – June 2022

21 June 2022

Introduction to Bango

© 2022 Bango PLC | bangoinvestor.com

The Bango vision

Be the technology behind everypayment choice

We achieve this by:

1. Making online commerce frictionless, enabling ubiquitous payment options such as carrier billing, mobile wallets and subscription bundling
2. Using payment transaction data to make marketing more effective through purchase behavior targeting

Both work to accelerate the growth of everyone connected to the Bango Platform.

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© 2022 Bango PLC | bangoinvestor.com

Bango leadership team

Paul Larbey, CEO - joined Bango in 2019 as Chief Operating Officer and became Chief Executive Officer in January 2020. He leads the talented Bango team as they continue to innovate with industry leading technology and is responsible for crafting and delivering the Bango strategy. With over 20 years' experience in the telecoms market, Paul has a strong track record of successfully bringing new technologies to market and is passionate about driving transformational change.

Ray Anderson, Executive Chair -co-founded Bango in 1999 after realizing the convergence of the internet with the ubiquity of mobile phones could open-up huge opportunities for content and service providers. Ray was Chief Executive Officer before moving into the role of Executive Chair in 2020. He has 30 years' experience in technology and product innovation, as well as scaling growth companies. Ray is also a Director on the board of NewDeep, a joint venture between Bango and NHN

Anil Malhotra, CMO -co-founded Bango in 1999 and, as Chief Marketing Officer, is responsible for Bango's marketing activities and app store partnerships. Anil has extensive experience in creating successful partnerships between technology innovators and major market players in online technologies and OEMs. He is highly skilled at, and plays a central role in, both product and market strategy and success.

Matt Garner, CFO - joined Bango as Chief Financial Officer in March 2021. He leads the finance team, ensures robust financial systems are in place to support Bango's growth and is responsible for mid and long term strategic financial planning. Matt has a wealth of international experience managing hi-tech businesses, holds an Honours degree in Law from the University of Liverpool and has been certified as an Associate Chartered Management Accountant since 1996.

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© 2022 Bango PLC | bangoinvestor.com

Bango history

• <20 years ago, Bango envisioned consumers using mobile devices to access the internet and predicted this would stimulate mobile commerce.
• This prediction has become reality, and mobile commerce is now synonymous with online commerce.
• By creating the infrastructure to enable this, Bango has become a trusted and valuable partner for key online players; Microsoft, Amazon, Google etc.

3G licenses		Commerce increasingly moves to online.
Birth of the mobile internet	2005: Listed on AIM: LSE	In-app payments exceed $100B/yr

Operator era	Device era		Merchant Era
2000
Ringtones, Operator Portals,	Shift to iPhone	+ Android, Apps,	Convergence of 5G & Cloud
Club Nokia, MMS, PSMS, Blackberry	WhatsApp, Facebook, low-cost data
services. Disaggregation of
dominance
		content leads to rise of
				streaming services
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© 2022 Bango PLC | bangoinvestor.com

Who we are today

The Bango platform	We have a vast	Applying analytics	This connects
connects all the major	and growing	to the data we	marketing
participants in online	database of	gather not only tells	directly to
commerce, providing	payment	us how and when	payments in a
infrastructure to	transactions by	people pay, but	way that has
merchants, marketers	hundreds of millions	also what they buy,	not been
and payment	of shoppers	helping merchants	possible before.
providers		construct better
		targeted marketing
		campaigns.

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© 2022 Bango PLC | bangoinvestor.com