BARK, Inc. announced the appointment of Cindy Gustafson as Chief Marketing Officer. Ms. Gustafson is a proven marketing leader with deep expertise in e-commerce, subscription-based, and consumer packaged goods businesses. In this role, Ms. Gustafson will spearhead BARK's marketing organization and is responsible for developing and executing strategies that enhance the BARK brand and drive growth across the Company's key initiatives.

She is based in New York and reports to BARK's Co-Founder, Executive Chairman, and Chief Executive Officer, Matt Meeker. Most recently, Ms. Gustafson served as the Global Chief Marketing Officer at WW International, Inc. In her four years at WW, Ms. Gustafson oversaw all dimensions of brand strategy and activation, insights, full-funnel media planning, investment and advertising, and ambassador efforts to drive recruitment and retention, as well as built a multi-tiered influencer marketing practice in-house.