BASE, Inc. announced that on April 11, 2023 it will enter the Buy Now, Pay Later (BNPL) business with the launch of its proprietary D2C (Direct to Consumer) BNPL payment service, "Post Pay (Pay ID)." "Post Pay (Pay ID)" is the first e-commerce payment framework in Japan that offers one-stop, single-provider service covering login to payment within an e-commerce storefront creation service for D2C brands and other merchants. "Post Pay (Pay ID)" will first be rolled out for merchants using BASE.