BevCanna Enterprises Inc. announced that former PepsiCo, and SC Johnson executive Melise Panetta has joined the BevCanna team in the role of Executive Advisor to lead their Global commercial strategy. Melise Panetta is a highly experienced sales, marketing and commercial leader within the consumer packaged goods (CPG) sector, having held senior and executive roles at global companies such as General Mills, PepsiCo and S.C. Johnson. She has also led commercial efforts in the cannabis space as Sproutly Canada's Chief Commercial Officer. Melise Panetta will leverage this experience to lead BevCanna's commercial strategy, globally. Panetta's focus will be to lead development and execution of strong marketing, sales and commercial strategies in the Canadian and Global markets.