Big Village Launches Audience Intelligence Services: Revolutionizing Audience Strategy, Targeting, and Measurement
December 07, 2023 at 09:30 am EST
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Bright Mountain Media, Inc. announced that their subsidiary Big Village has launched its Audience Intelligence platform, a game-changer in the realm of audience profiling, targeting, and strategy. The launch represents a major advancement in technology dedicated to supporting brands, agencies, publishers, and other stakeholders across the digital marketing landscape to understand, target, and evaluate both consumer and business segments more effectively. Built entirely from the voice of the customer, Audience Intelligence offers an unparalleled and comprehensive taxonomy of thousands of segments that capture the unique intentions, sentiments, interests, values, and behaviors coveted by brands and their agencies.
Deep media, behavioral, and attitudinal insights on each combined with the option to incorporate custom segments into the platform differentiate it from other audience services available in the market. Brands, agencies, and other industry players can leverage Audience Intelligence to enrich their first-party data assets, including survey data and customer data, plan media and communications strategies, and activate campaigns for pre-built or custom segments across a range of media platforms. With the launch of Audience Intelligence, Big Village is reshaping the way the digital marketing industry approaches strategy and execution. By offering a platform that connects the dots between consumer insights and campaign execution, Big Village empowers brands, agencies, and publishers to reach their target audience with precision and effectiveness, ultimately maximizing their return on investment.
Bright Mountain Media, Inc. focuses on digital publishing, advertising technology, consumer insights, creative and media services. The Company has an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics. Its digital publishing division focuses on developing content that attracts an audience and monetizes that audience through advertising. Its portfolio of owned and operated Websites is focused on moms, parenting, families, and more broadly, women. The portfolio consists of Websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com. Its advertising technology division focuses on delivering targeted ads to audiences on owned and operated sites as well as third-party publishers through the deployment of technologies. Its consumer insights division focuses on providing primary and secondary research, competitive intelligence, and insight to address customers' strategic issues.