BRIGHT MOUNTAIN MEDIA, INC. Just months after the re-launch of Deep Focus, the agency and
For the series’ 20th anniversary, the agency partnership created one of the greatest twitter threads of the year with a single tweet, offering Soprano-worthy mob nicknames for whoever wanted one. 300,000,000 impressions and 5 years later, the two are back at it.
On
Long revered by fans as a cornerstone of the series itself, Tony’s beloved ducks set into course Tony’s surprising and complex character arc. To pay homage to the (in)famous, they welcomed them back to Tony’s backyard for a livestream on social, 25 years after they first appeared, resulting in over 1,000,000 minutes spent with duck content across platforms.
Few shows cast food itself in such a central role as The Sopranos, from Carmela’s ziti to a slice of gabagool. To give fans who have always wanted to try Jersey’s finest for themselves, they launched a Satriale’s pop-up that delivered an original Sopranos-inspired Italian sandwich right to their door. For one day only,
Finally, to pay respect to the greatest show of all time, they condensed each of its 86 action-packed, genre-defining episodes into 60 seconds, for the fans to get a bite-sized taste of every moment, which resulted in HBO’s TikTok gaining 50,000 followers in the first two weeks of the campaign.
This marks another significant campaign for the relationship between Deep Focus and
"The Sopranos redefined the television landscape, and reaching this 25-year milestone is a testament to its enduring legacy and the profound connection it has with its audience," said
About Deep Focus
By definition, deep focus means to keep the foreground and background equally in focus. For us, that means understanding what’s happening now in humanity and culture and being prepared for what’s next. We offer a full suite of services from strategy, creative and production to media and data analysis, all working together seamlessly to help our clients navigate an ever-changing landscape of creative marketing opportunities. To learn more about us and the way we work, visit: http://www.deepfocus.agency.
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