Brightcove announced two additions and a newly formed role to its executive leadership team. Kathy Klingler has been appointed Chief Marketing Officer (CMO), and Jim Norton as Chief Revenue Officer (CRO), effective January 8, 2024. Additionally, Brightcove?s current Chief Strategy and Corporate Development Officer, David Beck, is taking on an expanded role as Chief Operating Officer (COO).

As CMO, Klingler will be responsible for developing and executing a global marketing strategy that leverages data, insights, creativity, and connectivity to drive growth, boost brand awareness, increase customer acquisition, and expand customer loyalty. She brings a record of global success to Brightcove, having previously held senior marketing leadership roles at large enterprise organizations in varying sectors, including Blue Cross Blue Shield of MA, Santander Bank, KPMG, Fidelity Investments, John Hancock, Kaplan Higher Education, and cybersecurity software company Rapid7. She will report directly to Brightcove CEO Marc DeBevoise.

As the CRO, Norton will be responsible for Brightcove?s revenue organization, including managing global sales and customer success and driving and executing the company?s go-to-market strategy. Norton brings over 20 years of sales leadership experience in media, advertising, SaaS, and marketing technology at leading companies such as Condé Nast, AOL/Verizon, Google, Tribune Broadcasting, and Flowcode. He will report directly to DeBevoise.

David Beck has served as Chief Strategy and Corporate Development Officer and interim CMO. In addition to his current role, he has assumed new and expanded responsibilities as COO. As the Chief Operating Officer, Beck?s responsibilities include corporate development and strategy, technology and channel partnerships, data engineering, strategy and analytics, revenue and marketing operations, and ad monetization.

He will be focused on advancing the execution of Brightcove?s strategy, driving operational excellence, fostering greater cross-functional collaboration throughout the organization, and leading growth and operational transformation initiatives.