American Seniors Association Holding Group, Inc. announced the appointment of Jim Shields as ASA's Chief Financial Officer. Mr. Shields brings more than 24 years of financial experience to his new role. Mr. Shields has extensive financial and tax experience with a deep understanding of current rules and regulations relating to new and existing accounting pronouncements with particular focus on those impacting the real estate, manufacturing and distribution, initial startup companies, retail franchise, hospitality and professional service industries.