Specialty Fashion Group Limited announced the appointment of Daniel Bracken as Chief Executive Officer and Managing Director of the company, effective 12 February 2018. Mr. Bracken succeeds Gary Perlstein, who has been in the role since 2003, and announced his intention to retire in November 2017. Mr. Bracken brings more than 25 years experience in retailing, fashion, and brand development in Australia and international markets.

He has held executive and Chief Executive roles across strategy, marketing, and merchandise among others. Most recently he was Deputy CEO and Chief Merchandise & Customer Officer at Myer where he oversaw merchandise buying, design, sourcing, and manufacturing, and led the Myer brand and customer experience strategy. Prior to joining Myer, Mr. Bracken was CEO of The Apparel Group.

His international experience includes more than 15 years at Burberry London in the United Kingdom where he performed a range of roles including Vice President - Strategy (Group), Head of Merchandising & Production (Ready to Wear), and Commercial & Operations Director (Menswear).