Comscore announced an agreement with Acast, one of the most eminent podcast platforms, to provide brand safety targeting solutions for podcast and audio content as Acast's brand safety provider. As podcast and streaming audio consumption continues to increase, advertisers need to ensure that their brand's messaging is conveyed in relevant and brand-safe environments. Under the agreement, Acast will leverage Comscore's natural language processing, machine learning, and AI for direct and programmatic ad sales—enabling brands to ensure that their advertising appears within podcast episodes that align with their brand preferences.