Deluxe announced the appointment of John Rubinetti as President of its B2B Payments business. Rubinetti brings a wealth of experience and a proven track record of driving growth and innovation in Treasury and B2B payment solutions. With specialized expertise in leading large sales and relationship management organizations, Rubinetti has successfully crafted strategies and delivered results across a spectrum of customer segments touching B2B and merchant services, from fledgling startups to Fortune 100 enterprises.

Rubinetti joins Deluxe from Fiserv, where he served as Senior Vice President/General Manager, Head of SMB, Middle Market & Strategic Partnerships. During his tenure at Fiserv, he led initiatives in strategic business development, product strategy, and cross-functional team leadership, driving innovation and delivering value-driven solutions. He previously held executive positions of increasing responsibility at RBS/Citizens, American Express and Bank of America Merchant Services.