Digimarc Corporation celebrates the release of the GS1-Conformant Resolver standard by GS1, a leading not-for-profit global standards organization. Digimarc pioneered the open standard to provide critical functionality and to help advance industry adoption of the GS1 Digital Link standard. With the GS1- Conformant Resolver standard, a GS1 Digital Link can be redirected to multiple sources of information - creating a universal way for applications to request specific information about a product.

The GS1 Digital Link standard upgrades traditional barcodes, currently scanned over 10 billion times per day, so every product can connect to the web, be smartphone-interactive, and transact with point-of-sale systems. With the industry poised to adopt GS1 Digital Link-enabled barcodes at scale in 2027, the added functionality provided by technology like the GS1-Conformants Resolver standard is critical to adoption by companies across industries. For example, a consumer with a peanut allergy can now use a smartphone app or fitness tracker to request nutritional facts about a product by scanning an on-package code containing a GS1 Digital Link. Similarly, a retailer can use a supply chain scanner to request recall information for a specific product by scanning a GS1 Digital Link code on a pallet in a warehouse.

Digimarc is leading the industry in the adoption of the GS1 DigitalLink standard with the GS1-ConformANT Resolver standard through Digimarc Engage, a product for direct-to-consumer digital communication. Digimarc builds on the standards by adding dynamic intelligence. With Digimarc Engage, companies can send different experiences to consumers and supply chain partners based on contextual information such as their location, previous scans, and user profile.

As an example, a patient can scan a pack of medicine to get tailored prescription information or a consumer scanning a product can get differentiated and personalized digital experiences. Advanced capabilities like those found in Digimarc Engage are essential to meeting consumer demands for greater transparency, sustainability, and personalized experiences.