Digimarc Corporation announced the availability of its next-generation digital watermarks featuring more advanced security and greater access control. Digimarc?s next-generation digital watermarks have also been optimized to efficiently address multiple use cases while simultaneously delivering pronounced improvements in both imperceptibility and performance. The latest improvements include: Advanced Security Digimarc digital watermarks leverage enhanced encryption techniques requiring an authorized private key to detect and decode, strengthening data security by ensuring information is protected in transit to and from the Digimarc Illuminate platform (cloud or edge server).

Greater Control Powerful new data access controls allow companies to provide different audiences with different information for different purposes. Access to the data associated with the digital watermarks can also be limited, revoked, or changed at any point and in real time. In addition to greater control of data, companies can also limit detection of the digital watermark to specific devices or individuals (e.g., authorized brand inspectors), enabling product authentication without revealing to counterfeiters or the public that the item is protected.

With this greater control, companies can now deploy digital watermarks well ahead of activation, unlike other data carriers, making it easier to benefit from packaging refreshes, regional rollouts, and future product digitization initiatives. Improved Adaptability Digimarc digital watermarks retrieve dynamic data from the Digimarc Illuminate platform (cloud or edge server), unlocking the power to deliver specific information based on context, purpose, and permissions. This adaptability also allows the same digital watermark to support all identifiers or data structures and seamlessly power multiple use cases.

Increased Imperceptibility latest advancements in digital watermarking technology deliver increased covertness and more robust reading performance without sacrificing the power of unlimited data granularity. Extended Distance Detection Digimarc digital watermarks are optimized to leverage improvements in machine vision and inspection camera technology to dramatically increase distance reading. Recent testing by Digimarc shows the ability to read digital watermarks consistently and accurately up to 10 feet away with widely-available cameras, an important milestone that enables next-generation checkout and inventory management, in-store and throughout the supply chain.

Importantly, these improvements do not impact Digimarc digital watermarks? unique applicability to both physical and digital assets, delivering the same capabilities whether used on products and packaging or digital images and multimedia. Digimarc?s ability to traverse both physical and digital domains unlocks unrivaled capabilities and reveals never-before-seen data critical in today?s omnichannel world.

Digimarc digital watermarks also continue to deliver incomparable reliability and accuracy under harsh or unfavorable conditions (including high-speed motion, occlusion, and damaged or manipulated items), ensuring the robustness and redundancy of Digimarc?s digital watermarks remain unmatched by other data carriers.