Stride Rite Continues "Fit Zone by Stride Rite" Expansion with Dillard's
August 25, 2021 at 10:07 am EDT
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Stride Rite has partnered with Dillard's to continue to pioneer a safe, contactless, fit experience for children with the Fit Zone by Stride Rite. Redefining the footwear fitting process, the Fit Zone by Stride Rite is a revolutionary scanner that produces an almost instantaneous 3-D model of a child's foot to ensure all little walkers are fit with the correct size shoe. The expansion of the Fit Zone by Stride Rite in Dillard's provides the opportunity for more parents to experience Stride Rite's cutting-edge fitting technology in a new era of retail. Dillard's has already equipped twenty of its doors across the US with the Fit Zone by Stride Rite. As customers look for enhanced protective measures, this new wave of Fit Zone installations will re-affirm Stride Rite and Dillard's commitment to always providing a safe and meaningful in-store shopping experience. Dillard's continued investment in The Fit Zone by Stride Rite provides shoppers with a best-in class shopping experience while promoting Stride Rite's fit innovations in children's footwear. The new Fit Zone by Stride Rite at Dillard's experiences are now available in: Wilmington, NC; Greenville, SC; Sarasota, FL; Jacksonville, FL; Buford, GA; Southaven, MS; Franklin, TN; Huntsville, AL; Hurst, TX; Lubbock, TX; Baton Rouge, LA; Friendswood, TX; Tulsa, OK; Glendale, AZ; Stockton, CA.
Dillard's, Inc. is a retailer of fashion apparel, cosmetics and home furnishings. The Company operates through two segments: the operation of retail department stores and a general contracting construction company. It operates over 273 Dillardâs stores, including 28 clearance centers, and an Internet store at dillards.com offering a selection of merchandise, including fashion apparel for women, men and children, accessories, cosmetics, home furnishings and other consumer goods. The Company also operates a general contracting construction company, CDI Contractors, LLC (CDI), a portion of whose business includes constructing and remodeling stores for the Company. Its merchandise selections include its lines of branded merchandise, such as Antonio Melani, Gianni Bini, GB, Roundtree & Yorke and Daniel Cremieux. Its retail stores are located primarily in shopping malls and open-air centers throughout the Southwest, Southeast and Midwest regions of the United States.
DILLARD'S, INC. 
