The board of directors of Elife Holdings Limited announced that with effect from 9 November 2023: (i) Mr. Zhao Zhenzhong (Mr. Zhao) will be appointed as an executive director; and (ii) Mr. Guo Wei (Mr. Guo) will be appointed as an executive director. Mr. Zhao, aged 39, has more than 15 years of experience in marketing and brand operation in the hospitality industry and IoT smart products, focusing on user-centered brand value assessment and channel construction. He has served as chief customer manager in TCL Commercial Information Technology (Huizhou) Limited Liability company from 2009 to 2016, mainly responsible for channel development, channel management and channel operation.

From 2016 to 2019, he joined Sichuan Zhongxuan Hi-Tech Co. Ltd. as a managing director. From 2019 to 2023, he joined Chengdu Chengzutong New Retail Technology Co.

Ltd. as a managing director. Mr. Zhao obtained his bachelor degree in education from Beijing Normal University in 2007. He is currently pursuing his master's degree in business administration from the Swiss Hotel Management School.

Mr. Guo, aged 40, has more than 15 years of experience in brand promotion and channel development. He has been involved in the construction of many landmark building projects in different cities in China, and has established long-term and stable cooperation with a number of enterprises, institutions, universities and real estate companies, accumulating a wealth of resources in the government and enterprises. He has rich experience in brand promotion, channel development and management.

From 2005 to 2008, he served as a marketing director of Australia Clipsal (China) Co. Ltd. From 2008 to 2013, he served as a marketing director of Leviton Electronic (ShenZhen) Co. Ltd. He joined Guangzhou Suber Electric Co.

Ltd. and Jiangsu Mule Information Technology Co. Ltd. as managing director during 2014 to 2016 and 2016 to 2023, respectively. Mr. Guo obtained his bachelor degree in intelligence design in architecture from Nanjing Normal University in 2007.