The board of directors of Elife Holdings Limited announced that, on 1 December 2023, the Group established a wholly-owned subsidiary, Wen Shanglv Development Research Institute Limited, with the objective of promoting brand innovation and development in a comprehensive manner. The Group strives to achieve comprehensive coverage in brand promotion and supply chain business, focusing on the provision of full-cycle digital intelligence services for brands in the six major segments of modern life, namely "dining, lodging, transportation, travel, shopping and entertainment". The Group, as one of the initiating organizations, formally established the Wen Shanglv Development Research Institute (the "Institute") at the 2023 Hong Kong Cultural and Creative Industries Forum recently.

The Institute aims at becoming an integrated think tank and industry development research organization on cultural, commercial and tourism with global influence. By participating in the all-round research of the Institute, the Group will combine its professional strengths in digital brand management, brand promotion and brand supply chain to support the innovation and development of China's cultural, commercial and tourism brands. The Group, guided by its business philosophy of delivering "an easier life and better livelihood", serves as a brand digital and intelligence service provider and specializes in providing comprehensive lifecycle digitalization service for brands, focusing on brand management, brand promotion and brand supply chain.

Leveraging an extensive array of scenario-based digital media in hotel platforms, the Group aims to offer brand strategic services and digital advertising system. The overarching goal is to assist brands in creating an experience-driven economy and fostering scenario-based integrated marketing.