The board (the "Board") of directors (the "Directors") of the Elife Holdings Limited announces that, on 23 December 2023, the Group entered into a Ten Billion Brand Empowerment Strategic Cooperation Framework Agreement with Guizhou Shengxiang Guitai Liquor (Group) Co. Ltd. Both parties will jointly promote the comprehensive digital-intelligent marketing of the Guitai liquor brand, and establish an offline experience and fast sales service system in more than 500 hotel outlets and tourism scenarios of the Group across the country, offering a new era in digital-intelligent marketing for scenario-based experience of liquor. In terms of brand digital-intelligent management, the Group will assist in the systematic
digital-intelligent brand management for Guitai liquor, focusing on enhancing the establishment of brand's digital-intelligent system such as brand awareness, visualization
and marketing. In terms of brand communication, the Group will implement an efficient digital-intelligent communication plan to strengthen the brand image through online and
offline experience activities etc. In terms of brand supply chain business, an offline experience and fast sales service system in more than 500 hotel outlets and tourism scenarios by the Group across the country will be established, leveraging on nationwide supply chain resources of both parties. Both parties agreed that the term of the cooperation shall be three years from the date of entering into the Brand Strategic Cooperation Agreement.