Expedia : Announces VIP Access Drives Demand Faster Campaign

VIP Access goes full speed setting sights on becoming the industry's largest network of properties offering in-stay loyalty benefitswith campaign launch at Indianapolis 500

SEATTLE, May 27th 2021 - The Expedia Group VIP Access™ program, an invitation-only network of premium properties offering in-stay perks, today announces the VIP Access Drives Demand Faster campaign, as part of a sponsorship with IndyCar series driver Stefan Wilson, as he prepares for the Indianapolis 500. The campaign, aligned with Wilson's quest for speed and results, is built on VIP Access's success in delivering pace-setting growth for participating properties by pairing top rated hotels with Expedia Group's most loyal travelers and helping partners jumpstart their recovery as the industry looks to rebound in 2021.

'VIP Access drives demand faster for properties in our network, with participating properties averaging an annual room night growth of 3.4 times greater than properties not participating in the program,'1 said Brandon Ehrhardt, senior director of Partner Loyalty at Expedia Group. 'We're thrilled to announce our partnership with Stefan Wilson and Cusick Motorsports, and look forward to watching Stefan compete at the Indianapolis Motor Speedway with Andretti Autosport as he exemplifies our goal of sweeping the podium as the industry's largest network of properties offering in-stay loyalty benefits.'

VIP Access is a highly curated selection of independent and branded properties across four Expedia Group brands. As part of the commitment to drive demand and accelerate partner recovery VIP Access is creating new demand sources by expanding access across Expedia Group's platform, including the addition of loyalty partnerships through Expedia Group Partner Solutions. VIP Access does not require mandatory discounts or annual fees and even the points redemption is covered by Expedia Group.

For travelers, VIP Access prioritizes exceptional guest experiences while providing all members with a recommended list of curated properties based on their preferred experience. Through VIP Access, the top tier members of Expedia Groups loyalty programs are eligible to receive exclusive in-stay perks, with Expedia Rewards members earning up to triple their points when booking a VIP Access property.

As travelers' behaviors continue to evolve, their expectation for enhanced guest experiences on-site has not wavered. New global research from Expedia Group indicates that roughly 70 percent of travelers say they're willing to pay extra for properties that have their favorite amenities and services.2 VIP Access properties are guaranteed to deliver superior service helping to build trust and regain confidence among travelers.

With the 105th running of the Indianapolis 500 set to commence this weekend, Stefan Wilson a frequent traveler, appreciates the value of the being treated as a loyal customer giving him one less thing to worry about on the road.

'As a traveler, I love knowing that there's a hotel who will recognize my loyalty no matter where I'm traveling and it's easy to be loyal with so many VIP Access properties to choose from,' said Wilson. 'I'm thrilled to partner with VIP Access on their Drives Demand Faster campaign and help them grow their network, while introducing the Indianapolis 500 to a new audience. '

VIP Access is free to eligible partners, providing exclusive badging and increased visibility in search results, access to tools and resources through Expedia Group Partner Central, as well as Expedia Group funded marketing programs and incentives.

Learn how to drive demand faster today at https://welcome.expediagroup.com/en/tools/hotel-marketing-and-promotion-tools-in-expedia-partner-central/vip-access-from-expedia-group

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About Expedia Group

Expedia Group, Inc. (NASDAQ: EXPE) companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

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