fashionette AG announced that it has significantly expanded its assortment on its online platform fashionette.com by launching a competitive selection of beauty and care products in Germany and Austria to benefit from cross-selling opportunities, increase purchase frequency and continue to drive profitable growth. Since 19 October, the online platform fashionette.com is offering premium and luxury beauty and care products additionally to the existing fashion accessory categories as another step towards completing a woman's outfit. True to the group's positioning, the assortment expansion covers beauty and care products of the premium and luxury segment from more than 100 established and independent beauty brands such as L:A BRUKET, THE ORGANIC PHARMACY, KORRES, BABOR, GROWN ALCHEMIST, RIVOLI and ERE PEREZ. The beauty launch comprises all beauty product categories, including body, facial and hair care as well as fragrances, make-up and beauty accessories. Since October 2020, the online platform has expanded its range of brands by nearly 70% adding up to more than 300 brands. The whole assortment grew by 78% year-on-year, including more than 3,000 new premium and luxury beauty products. With this extraordinary selection expansion, fashionette AG is pursuing its strategy presented at the IPO to grow dynamically and profitably faster than the market to become Europe's leading data-driven e-commerce group for premium and luxury fashion accessories. First beauty customer data show that the group's cross-selling strategy proves to be successful: Since launch, a beauty order consists of two beauty units on average and almost every second beauty customer purchased beauty products in addition to other premium and luxury fashion accessories.