FRASERS Group has said it plans to open two Sports Direct stores in both London Westfield shopping centres as the retail behemoth continues to back physical retail.

The group said its star athleisure brand would launch a 28,000 sq ft site at Westfield Stratford and a 29,000 sq ft site at its sister site in Shepherds Bush next year.

The business, founded by retail tycoon Mike Ashley, said it marks a "significant expansion" of Sports Direct's presence in the capital and further "progress against Frasers Group's Elevation Strategy".

The new stores will take inspiration from Sports Direct's flagship on Oxford Street.

Its 50,000 sq ft store on Oxford Street features over 100 digital screens and a selfie booth for visitors.

Ger Wright, managing director, Sports at Frasers Group, said: "We are incredibly excited about the launch of these new flagship Sports Direct stores, which are a testament to Frasers Group's unwavering commitment to elevating the retail experience for sports enthusiasts across the city and the UK."

(c) 2024 City A.M., source Newspaper