GENERAL MILLS, INC.

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General Mills : Yoki's first ready-to-eat popcorn is here

01/03/2022 | 09:39am EDT

innovation

Jan 03, 2022 • By Amanda Best

The Yoki brand in Brazil recently launched its first ready-to-eat popcorn line. Pipoca Pronta is now available on store shelves in three of the most requested flavors: Parmesan Cheese, Seasoned Butter and Sea Salt.

A simplified and satisfying snack

Through consumer research, Yoki found that there was an increasing demand for more convenient, healthy and ready-to-eat snacks in Brazil.

Yoki's product developers created a 100% natural production process for the popcorn. The corn kernels are produced using regenerative agriculture practices and lower greenhouse gas emissions, then it's popped in hot air - creating crispy and fresh popcorn with fewer shells than traditional popcorn.

Pipoca Pronta was created to offer consumers the convenience of popcorn that is ready for immediate consumption - anytime, anywhere. The popcorn is offered in two sizes: 28 grams (ideal for a quick snack) and 58 grams (for sharing) and has just 37 calories per cup.

"This launch is connected with new habits of consumption. People are increasing their interest in accessing practical, convenient, natural, healthier, but also tasty food for small breaks, wherever they are," says Sílvia de Araújo, marketing manager, Brazil. "We want to simplify consumers' lives by offering new snack consumption occasions. It will be easier at home, as you don't need to prepare your popcorn anymore while watching a movie, football game, and anywhere else. Just take it with you and enjoy a break or a convenient moment."

This product line launch reinforces Yoki's role in the national popcorn market in Brazil and gives the brand the opportunity to reach new consumers as well as lead in the ready-to-eat category.

Amanda Best is an associate in Corporate Communications at General Mills, based in Minneapolis, Minnesota. She manages the company intranet and website, and contributes to "A Taste of General Mills" and the company's various social media sites. She began her career at General Mills in 2020. More posts by this author

Disclaimer

General Mills Inc. published this content on 03 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 03 January 2022 14:38:05 UTC.


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Financials (USD)
Sales 2022 18 874 M - -
Net income 2022 2 413 M - -
Net Debt 2022 11 476 M - -
P/E ratio 2022 18,6x
Yield 2022 2,80%
Capitalization 44 022 M 44 022 M -
EV / Sales 2022 2,94x
EV / Sales 2023 2,87x
Nbr of Employees 35 000
Free-Float 79,6%
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Jeffrey L. Harmening Chairman & Chief Executive Officer
Kofi A. Bruce Chief Financial Officer
Jodi J. Benson Vice President-International
Jaime Montemayor Chief Technology & Digital Officer
Stephen A. Odland Lead Independent Director
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