In addition to buying and scaling Amazon and Ecommerce brands,
Upexi has two operating segments: one that buys and scales Amazon and e-commerce brands, and one that provides funding to proven brands in need of capital to accelerate growth. Grove’s investment will include funding and assistance with growth in the Amazon ecosystem and direct-to-consumer markets for a perpetual royalty on the future sales of the brands’ products.
“Between Amazon’s ecosystem and the meteoric rise of e-commerce over the last few years, direct-to-consumer brands are growing bigger and faster than ever,” says Chief Marketing Officer
The company recently acquired Vitamedica, an online nutraceutical company, which has seen a growing presence in ecommerce and Amazon since being acquired. Through its in-house team of digital marketers, Grove is now pursuing more companies in the health and wellness industry that they can take to the next level.
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