INVESTOR MEETING PRESENTATION

05/2024

AGENDA

01

02 Q1 2024 RESULTS

03 FY 2024 OUTLOOK

04 GENERAL INFORMATION

PAGE 3

VISION MISSION

BECOME THE

WE LOVE

PREMIUM TECH-

DRIVEN FASHION

FASHION,

PLATFORM

WE CHANGE

WORLDWIDE

FASHION

PAGE 4

AMBITION

BILLION SALES IN 2025+ EBIT MARGIN IN 2025

BECOME ONE OF

THE TOP 100

GLOBAL BRANDS

PAGE 5

CLAIM 5

STRATEGY

WHY

CONSUMER FIRST

WHAT

1

2

3

4

5

BOOST

PRODUCT

LEAD IN

DRIVE

ORGANIZE

BRANDS

IS KEY

DIGITAL

OMNICHANNEL

FOR GROWTH

HOW

SUSTAINABLE THROUGHOUT

RIGOROUS EXECUTION

EMPOWER PEOPLE AND TEAMS

PAGE 6

LOOKING BACK

WE HAVE ACHIEVED A LOT

PAGE 7

STRONG ACCELERATION IN TOP-LINE GROWTH

LEADS TO SIGNIFICANT MARKET SHARE GAINS

GROUP SALES

EBIT MARGIN

2023

2022

2021

2020

8.2% 9.2% 9.8%

-12.1%

2000

2002

2004

2006

2008

2010

2012

2014

2016

2018

2020

2022

2023

2024

2025

PAGE 8

SIGNIFICANT INCREASE IN BRAND VALUE

BEST GLOBAL BRANDS 2023

+37%

2021

+22%

2022

+26%

2023

BECOME ONE OF THE TOP 100 GLOBAL BRANDS

PAGE 9

BOSS MAINTAINS

1ST PLACE

IN BRAND HEAT RANKING

ALSO IN 2023

*THE BRAND HEAT INDEX IS AN INTERNAL RANKING DEVELOPED WITH MARKET RESEARCH FIRM IPSOS.

PAGE 10

2025 FINANCIAL AMBITION

CLAIM 5 UPDATE

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Hugo Boss AG published this content on 17 May 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 May 2024 14:23:04 UTC.