METZINGEN (dpa-AFX) - Fashion retailer Hugo Boss has signed ex-football star David Beckham for a multi-year design collaboration. During the partnership, men's collections are to be created with the style icon Boss, focusing on formal and casual menswear, as the MDax group announced in Metzingen on Thursday. The first line from this collaboration is to be presented to consumers in spring/summer 2025. Beckham himself is to start advertising for Boss this fall. Hugo Boss shares rose by up to 3.5 percent, their highest level in two weeks./ngu/men