J Sainsbury : Sainsbury’s brings back Disney Collectable Cards and Albums

This year's cards teach children how to care for the planet through the adventures of family favourite Disney characters

● The new Disney Heroes 'On a Mission' album costs £2.50 whilst cards are totally free for every £10 spent in store and online
● Available to collect from 1st September until 12th October, the cards and albums teach kids about how to help the planet as well as different healthier foods
● Over 90 million cards were collected during the last Disney collaboration in 2019

Sainsbury's is bringing back its much-loved Disney Collectable Cards and Album this September. The popular cards featuring Disney, Pixar, Star Wars™ and Marvel, will return from 1st September until 12th October, available in all Sainsbury's stores across the UK and online.

With 144 cards to collect in total, this year's Disney Heroes 'On a Mission' cards and album will teach kids how they can help the planet through a mixture of fun activities such as games, facts, challenges, quizzes, creative art, recipes and more.

Each album costs £2.50 and children can kick-start their collection with two free packs (containing four cards in each pack) for every album purchased. What's more, for every £10 spent in-store and online, a free pack of cards will be gifted, whilst mega-fans can enhance their collection by purchasing additional booster packs for 50p.

Customers can further build their collection by earning one free pack when purchasing specific items in store, including coffee, washing up liquid and fruit and vegetables (full list below). Up to 15 packs are available in a single transaction*

Sainsbury's recently announced its new brand slogan 'Helping Everyone Eat Better'. The new focus reflects Sainsbury's belief that healthy and delicious food should be available to everyone, and will see the retailer make it easier and more accessible for customers to incrementally improve their diets while helping to reduce their impact on the environment.*

This year's cards and album echo the retailer's mission, with each of the five unique chapters in the Heroes album focusing on a fundamental element that makes up our world, inspired by the nation's favourite Disney Heroes:

❖ Chapter One: Mission Food - Aimed to help children learn about the power of food by offering inspiring ideas of how to make healthier food fun and tasty
❖ Chapter Two: Mission Water - Teaches kids to love and respect the water that makes up our world including how to care for our oceans
❖ Chapter Three: Mission Energy - Gets children inspired about energy and how to control it - including how to make, save and share energy
❖ Chapter Four: Mission Animals - Encourages children to explore and care for our precious animal kingdom and learn about different creatures
❖ Chapter Five: Mission Planets - Inspires children to discover the beautiful landscapes of our planet

Sainsbury's has previously collaborated with Disney to launch the Collectable Cards and Album range. The cards have been hugely popular over the past few years, with children racing to stores to complete their collections. The last year that the Heroes cards were available, over 90 million cards were collected in just six weeks.

Radha Davies, Director of Brand Communications and Creative at Sainsbury's says: 'We're thrilled to bring back our popular collectable cards this September. We hear from parents across the UK how much their kids loved collecting them and it's an event they really look forward to.

'As well as helping keep kids entertained, this year's cards aim to teach children about different foods and the planet in a fun and engaging way. We're dedicated to helping everyone eat better, and we hope the cards and album help teach younger generations to look after themselves and the planet.'

*Full list of selected partners is below:

Product

Nakd Cocoa Orange Fruit & Nut Bar 4x35g

Nakd Blueberry Muffin Fruit & Nut Bar 4x35g

Nakd Peanut Delight Fruit & Nut Bar 4x35g

Nakd Berry Delight Fruit & Nut Bars 4x35g

Fairy 35W Gel

Fairy Platinum Plus Dishtabs Lemon x55

Fairy 1L Platinum Original

Fairy ADW Platinum 46ct

Robs Fruit shoot Hydro Blackcurrant 8x200ml (HERO C9)

Robinsons 1.75L DS Orange (HERO C10)

Robs Fruit Shoot Hydro Apple & Raspberry 8X200ML

Wet Ones Be Fresh X 12's

Wet Ones Be Zingy x 12's

Wet Ones Gentle x12

Graze Punchy Protein Nuts 118g

Graze Marmite Crunch 100g

Graze Punchy Protein Nuts 35g

Graze Salt & Pepper veggie protein 28g

Graze Sweet Chilli Crunch 31g

Graze BBQ Crunch 104g (hero)

Graze Veggie Protein Power 128g

Graze Salt & Vinegar Crunch sharing 104g

Graze Sweet Chilli Crunch 104g

Graze BBQ Crunch 31g

Graze Salt & Vinegar Crunch 28g

Kenco Millicano Coffee 100g

Kenco Really Smooth Coffee 200g

Kenco Really Rich Coffee 200g

Kenco Decaf Coffee 200g

Persil Bio Laundry Liquid 1.43L

Persil Trioldoy Caps 50w NBIO 24ml UK

Comfort Creations Honeysuckle 1.16L

Kellogg Rice Krispies 375g

Kellogg Coco Pops 375g

Deli Kitchen Greek Style Flatbreads x4

Fullgreen Riced Cauliflower 200g

Cirio Tomato Puree 4x70g

Cirio Chopped Tomatoes 4x400g

Cirio Chopped Tomatoes 400g

Cirio Plum Peeled Tomatoes 400g

Cirio Peeled Plum Tomatoes 4pk 400g

Cirio Passata Rustica (2x350g)

Jude's Flat White Coffee 250ml

Jude's Chocolate Milkshake 250ml

**Research shows eating in line with UK dietary guidelines will be better for the planet than the current average UK diet.
Find out more at about.sainsburys.co.uk/helping-everyone-eat-better

Terms & Conditions
Cards issued at Sainsbury's stores (including Locals) and Sainsbury's online grocery shop 'Sainsburys.co.uk' between 1st September 2021 and 12th October 2021 (inclusive).  One pack of four Disney Heroes cards to be issued for each complete £10 spent in a single transaction up to the value of £150.  Additional cards may be collected by purchasing promotional products. Promotional products will be clearly marked in store and online. Excludes Sainsburys Bank, travel money online and phone orders. Cards subject to availability. Online groceries must be delivered on or between the promotional dates.  Delivery charges and minimum online spend may apply. Excludes orders placed via Chop Chop, Uber & Deliveroo. Excludes purchases at Tu online, Argos at Sainsbury's, Concessions and Tobacco Kiosks. Cards are not issued for purchases of fuel, prescription medicines, tobacco, vaping, infant formula and baby milk, spirits, liqueurs, car park tickets, National Lottery tickets, scratch cards, stamps, e-top up, phone cards, gift cards, charity products, online delivery charges and carrier bags. Sainsbury's has the right to amend, substitute or withdraw this offer in part or in whole at any time during the promotional period. Promotional packs have no face value and may not be exchanged for cash. Promotional cards not for resale or advertised for sale.