Kambi Group plc, has agreed to a long-term partnership with LMG Gaming (LMGG), owned by Puerto Rican media company Liberman Media Group, that will see Kambi provide its high-performance sportsbook to LMGG's ApuestaPR betting brand. The agreement will enable ApuestaPR to position itself as the most exciting sports wagering brand in Puerto Rico through a combination of Kambi's award-winning sportsbook technology and services and marketing opportunities on LMG's Teleonce television network. ApuestaPR aims to differentiate itself from competitors through unique marketing opportunities by combining the strength of Kambi's APIs and marketing tools with the top-rated Teleonce television network and roster of on-air talent, as well as celebrity endorsements.

In addition to mobile sports betting, ApuestaPR also plans to offer a best-in-class retail sportsbook solution through a large network of retail outlets across Puerto Rico.