Kid : Presentation of 1st quarter 2024

First quarter in brief

• Group revenues increased by 15.0% (+0.1%). In constant currency:
• • Group revenues increased by 13.7% (-1.3%)
  • LFL revenues increased by 13.5% (-0.3%)
  • Online revenues increased by 16.2% (+1.8%)
• Gross margin increased by 5.5 percentage points to 61.5%
• EBITDA increased by MNOK 67.9 to MNOK 124.5
• EPS of NOK -0.23 (NOK -1.15)
• Cash flow from operations impacted by inventory build-up

2 Kid ASA - Q1 presentation

First quarter in brief

• Third consecutive quarter with double-digit revenue growth
• Categories launched since 2022 accounted for MNOK 27.0 (MNOK 9.8) in revenues
• The Extended concept was launched online and in selected larger stores (+600 sqm.) in Hemtex
• Completed 8 store projects in Kid Interior and 3 in Hemtex
• Omnichannel and category development initiatives and store projects accelerated growth
• Warehouse project in Sweden on schedule

3 Kid ASA - Q1 presentation

1,253

Group revenues Q1 increased by 15.0% (+0.1%)

831

696 724

485

605

313

220

259 273

• In constant currency:
• • Group revenues increase of 13.7% (-1.3%)
  • Group like-for-like revenues increase of 13.5% (-0.3%) including online sales
  • Online growth of 16.2% (+1.8%), equivalent to an online share of 12.0%. Including click-and-collect, the online share was 17.5%
• Kid Interior revenues growth of 13.4% (+5.2%)
• • Like-for-likegrowth of 12.7% (+3.5%) including online sales
  • Online sales increased by 33.3% (+20.8%)
• Hemtex revenues growth of 17.9% (-7.7%). In constant currency:
• • Revenues growth of 14.3% (-10.9%)
  • Like-for-likegrowth of 14.9% (-6.5%) including online sales
  • Online sales decreased by -3.2%(-14.0%)

4 Kid ASA - Q1 presentation

											769
386	438	451			518
2023	2024	2023	2024		2023	2024	2023	2024
Q1			Q2				Q3	Q4
				Kid Interior			Hemtex

	13.5 %
				12.9 %		9.3 %
-0.3 %		-3.3 %
2023	2024	2023	2024	2023	2024	2023	2024
Q1	Q2	Q3	Q4

Strong gross margin development

• Group gross margin was 61.5% for the quarter, up 5.5pp compared to Q1-23
• • Kid Interior gross margin increased by 6.1pp to 61.5% (55.4%)
  • Hemtex gross margin increased by 4.2pp to 61.4% (57.2%)
• Gross margin has improved due to price adjustments and freight rates returning to historical levels
• Gross margin in Q1-23 was unusually low as the high freight rates in 2022 were not sufficiently incorporated in our price calculation models
• The situation in the Red Sea / Gulf of Aden is monitored closely and we are prepared to take actions if necessary

5 Kid ASA - Q1 presentation

56.0	61.5 %	62.2 %	62.1 %	63.4 %	56.0	61.5 %
%					%

Q1	Q2	Q3		Q4	YTD
				2023		2024

OPEX-TO-SALES (excl. IFRS 16) of 57.5% (60.5%)

• Employee benefit expenses increased by MNOK 18.1
• • General salary increase and increased number of HQ employees
  • Increased logistics due to own employees in new Swedish warehouse
  • Tight cost control in Norway for like-for-like stores regarding working hours
  • MNOK 1.9 increase due to changes in SEKNOK exchange rate
• Other operating expenses increased by MNOK 3.3
• • Increased marketing cost
  • Reduced logistics costs due to shift between other OPEX and employee expenses for the logistics operation in Sweden
  • MNOK 2.0 increase due to changes in SEKNOK exchange rate

6 Kid ASA - Q1 presentation

				376
283	305	285
	275	156
122	126	122	114
161	179	162	161	220

2023 2024 2023 2024 2023 2024 2023 2024

Q1		Q2		Q3	Q4
		Personell		Other Opex

						420
						144
				241
		167		74
	125	45				275
	33
57		121		167
5	92
52
2023	2024	2023	2024	2023	2024	2023	2024
	Q1		Q2		Q3		Q4

Kid Interior		Hemtex

7 Kid ASA - Q1 presentation

Cash flow development

• Cash flow from operations affected by inventory

build-up during the quarter

• Cash flow from investments reflects mainly CAPEX relating to store openings and projects

• Cash flow from financing represents use of

overdraft facility and lease payments

Operations	Investments	Dividend	Lease	Change in	Net	Change in
payments	debt	interest	cash

8 Kid ASA - Q1 presentation

		1,123.7									554.7
		247.0												199.7
																	230.0
		230.0
											569.0
															125.0
		125.0
											47.3
		521.7						521.7
					Facility							Utilised				Available
Description				Term loan				Term loan (new)			Revolving credit facility			Overdraft facility			Cash and deposits
Maturity		15.05.2026		01.05.2027		27.04.2026			12 months		n.a.

9 Kid ASA - Q1 presentation

Robust financial position

• Cash and available credit facilities of MNOK
  554.7 (MNOK 328.6), including an unused term- loan facility of MNOK 125 related to investments in the Swedish warehouse
• Net interest-bearing debt excl. IFRS 16 leasing liabilities of MNOK 568.9 (MNOK 700.1)
• Gearing ratio, excl. IFRS 16 effects, of 0.95x (1.94x)

		Completed 2024			Signed, but not yet completed
				NO: Egersund (Q2-24)
				NO: Fredrikstad (Q4-24)
New stores	NO: Oslo City		NO: Grünerløkka (Q2-25)
				SE:	Vetlanda (Q2-24)
				SE: Ringen, Stockholm (Q2-24)
Closures	NO: 1 store		NO: 1 store
SE:	1 store		SE:	3 stores
Relocations	NO:	4 stores		NO:	3 stores
SE:	1 store		SE:	3 stores
Refurbishment/	NO:	3 stores		NO:	3 stores
expansion	SE:	2 stores
				NO: Grini (Q2-24)
				NO: Kilen, Tønsberg (Q3-24)
Extended				NO: City Nord (Q2-25)
				NO:	2 stores**

** Subject to final approval by landlord

10 Kid ASA - Q1 presentation

275*

104*

7

157

7

Kid Group		Segment: Kid Interior		Segment: Hemtex

*Fully-owned stores. Hemtex has additional 11 franchise stores