Lectra announced its partnership with Microsoft, which will help brands and retailers in the fashion industry focus on both technological innovation and digital acceleration. The commercial and technological partnership between the two brands is the result of several years of collaboration. This partnership was initiated by Lectra in 2015, when the company chose Azure for the development of some of its solutions, in particular Kubix Link, Lectra's collaborative platform for managing product information, specifically designed for the fashion industry.

The agreement signed strengthens the existing bond between the two companies. It notably stipulates a collaborative approach to their customers in the fashion industry in France, Italy, as well as internationally. A key player in Industry 4.0 in the fashion, automotive and furniture industries, Lectra designs smart industrial solutions that help brands, manufacturers and retailers develop, produce and market their products.

Always placing innovation at the heart of its approach, Lectra has been using cutting edge Industry 4.0 technologies since 2015, including artificial intelligence, the Internet of Things (IoT), big data and cloud technology. This partnership, which strengthens the existing bond between the two companies, also shows Lectra's desire to take advantage of this momentum by supplying all the latest technologies that enable players in the fashion, automotive and furniture industries to go digital and thus transform their business model. Both brands are driven by innovation.

Lectra invests 12% of its turnover in R&D each year. Microsoft encourages business innovation through partnerships with suppliers such as Lectra. A long-term strategic vision focused on the challenges faced by their mutual customers.

Microsoft and Lectra are joining forces to bring even more powerful solutions to fashion industry players. Both companies use technological breakthroughs to reinvent business models or create new ones. A worldwide presence.

As Lectra has customers in more than 100 countries, it is essential for the company to choose a partner with a strong international presence. Marketing and sales support. Microsoft will help Lectra in these two areas to accelerate the adoption of its Kubix Link solution.

Lectra's expertise in the fashion industry. For more than 40 years, the company has worked hand in hand with brands, manufacturers, and distributors in this sector. Lectra helps them transform their business models, processes, core activities, and tools.

They support all major changes at each stage of value creation. The potential of the Kubix Link solution. This smart, intuitive, and scalable platform helps brands and retailers reinvent teamwork, connecting all internal and external stakeholders, from ideation to physical and digital points of sale.

They can therefore make the most of their product data and processes and create a unique omni-channel experience for consumers.