The Ghirardelli Chocolate Company is now in phase two of a flagship store renovation effort at Ghirardelli Square with a focus on elevating the retail experience while also showcasing the brand's legacy and history.

The company has deep roots in San Francisco and last year debuted a completely re-imagined Chocolate Experience Store, it's other flagship location at Ghirardelli Square. The second phase is renovating the Original Ice Cream and Chocolate Shop with the goal to reopen this summer, according to a press release.

The renovated store format will showcase the brand's history in chocolate, sundae making and other fountain and bakery favorites, and the store will include 15 different kinds of sundaes, including Ghirardelli's World-Famous Hot Fudge Sundae, a replica San Francisco cable car that doubles as a seating area, and antique chocolate making equipment on display.

"2023 marks Ghirardelli's 171st year operating in the city of San Francisco, making us the longest continuously operating chocolate manufacturer in the U.S.," Joel Burrows, Ghirardelli's president and CEO, said in the release. "We can't wait to invite the public to see our redesigned shop, which will blend modern design elements with our brand's unmatched history."

Customers will be able to see the original 100-year-old Ghirardelli G on display. Aside from being rewired and outfitted with efficient, low-wattage bulbs, the sign component looks as it did in 1923, when illuminated displays were more novel. The sign atop the building today is equipped with a color-changing Color Kinetics LED system that enables each letter to independently display a variety of colors.

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