LivePerson, Inc. announced the appointment of Chief Marketing Officer Ruth Zive, who will be introduced to customers as the host of the company's next Executive Community event in San Francisco on October 20. These signature events bring customer care, marketing, and sales VIPs from the world's top brands together to exchange ideas with peers who work with LivePerson to transform customer engagement through Conversational AI. Zive will oversee LivePerson's global marketing organization, including digital and demand generation, field marketing and sales development, vertical and product marketing, branding, and internal and external communications.

Her priority is to grow scalable, measurable, and predictable world-class demand generation while driving operational rigor. In joining LivePerson, Zive becomes a three-time enterprise software CMO. She previously served as CMO of Ada, where her leadership helped transform the company through triple-digit growth.

Prior to Ada, she served as CMO of Blueprint Software Systems and was founder and CEO of MarketingWise, a life-cycle marketing agency that helped B2B companies develop and promote high-quality marketing content. She is based in Toronto, Canada, and earned her MSW from the University of Pittsburgh and her BA from the University of Toronto.